Professional Search Engine Optimisation and Marketing

SEO (Search Engine Optimisation) & SEM (Search Engine Marketing):

Why do some sites make it to the top of the Search Engines?
Why do some sites have a fantastic ROI (Return on Investment)?
Would you like this explained to you in plain old English?

No Problem !

Let us open your eyes to wonderful world of Search Engine Promotion !

The Term SEM - Search Engine Marketing, covers every factor of search engine promotion, ranging from the foundation architecture and layout of your site, to valid back linking and online advertising.

The Term SEO - Search Engine Optimisation, is one of the most vital factors of SEM, which can be broken down into two main categories: Onsite SEO and Offsite SEO.

There are a great number of important factors to consider here, and as every website differs not only in subject matter, but in its make up, the approach to SEO and SEM is unique for every site created, (your site has a potential viewing market of over 1 million people per day, so this is pretty serious stuff !) However, SEO and SEM Always, Always begins in the very ground work of your website…….

Let me break it down a bit for you, we’ll start at the beginning:

The importance of True Onsite SEO

This covers all methods used within your site to maximize your natural (organic) ranking in the Search Engine Result Pages (SERPS). Experienced Onsite SEO is the backbone of any website optimisation plan, implementing current, experienced programming techniques, and the proper use of clean XHTML.

In other words your site must be laid out in such a manner that the search engines find it easy to navigate deep within your pages, which in turn, enables them to index each page effectively.

Core techniques for On-Site SEO;

Page Title analysis and optimisation per page
Metatag analysis and optimisation per page
Page code optimisation
Internal page linking
Content creation

Now on to Off-Site SEO;

This is generally less complex but more time consuming than Onsite SEO. It involves raising your sites profile in the search engines and then maintaining high (and even multiple) rankings. In order to make sure you uphold these high rankings it’s an ongoing process.

Off-site SEO techniques include:

Article Writing and Submission
Relevant High Quality Back Link acquiring
XML Sitemaps for Google, Yahoo and MSN
Social Media Marketing (SMM)

SEM - The Search Engine Marketing Essentials

We have already covered quite a bit of True SEM above in the SEO sections, so let’s take a quick look at what’s left:

Social Media Marketing:

This is one of the most talked about SEM methods; I know we have it listed under Offsite SEO, but it has a double bubble! By creating your profile on the top Social Media sites you are in effect opening yourself to the social media network which is a lot bigger than you may think. Now, many of these sites are structured in such a way that encourages feedback and dialogue, this will not only raise awareness of your site but can build on your reputation.

However some of the SMM sites have strict rules on advertising a service or product, so it’s really important that this is done ethically and according to the individual SMM site’s guidelines or you could end up being the focus of negative publicity - Not Ideal !

Your Landing Page layout:

The home or landing page of your site is your Virtual Ambassador!
It Must Be no less than Perfect!

It has to be client appropriate, install trust, be free of clutter and show benefits of your product or service. If your opening Page doesn’t do it for your client - they will simply move on…..and if they are going to leave they will usually do so within a few seconds.

You see why this is such an imperative part of your Online Marketing strategy?

The perfect Home page is designed to have all the qualities necessary to intrigue your client before the fold - that is, in the top part of your home page before anyone uses the scroll bar. Now you don’t have a lot of space here so flawless design is Vital!

Marketing Marketing Marketing…….

Text Content (Yes Again!)

Your copy Must reach your client on a personal level, engage them and install trust.

The more text the better, people want to be certain you are professional, but they don’t want to be “blinded by science” or board to death.

Text is a wonderful marketing tool, when constructed correctly; from your Slogan, through your body of text to your call to action, again it’s all Marketing Marketing Marketing

Directory Listing:

There are so many online directories now, some very good, some well, not so very good! With more people reaching for their keyboard nowadays rather than their newspapers, online directories can be a must for generating local trade.

Affiliates systems:

This involves getting your site promoted on other sites through a commission basis, if you have 1000 affiliates advertising your site, service or product, then you have 1000 more avenues for revenue and promotion!

Pay Per Click - Google Ad Words Campaigns:

Google AdWords is a very effective advertising method which will rank your site instantly on Google’s opening Search Pages for your chosen, relevant key words and phrases. Having an AdWords Campaign is something we usually recommend for all new websites while they progress organically up the search engine listings.

This is an area we have trained in to attain a “Google Advertising Professional” status. Other search engines have related schemes but as Google now holds an estimated 80% all search engine traffic, they have the most successful campaigns. A professionally optimised Adwords account delivers highly specific traffic to your site giving you an elevated conversion rate from click to customer. It is the best example of Pay per click advertising

Honest Search Engine Optimisation and Marketing

The methods we use for SEO and SEM are not only tried and tested by us with great success but always, with out question, above-board.

“black hat” so called SEO has no place in our work, it so often reaps disastrous consequences.